Research Analyst Karan Taurani weighs in saying that revenge consumption of movies is going to continue for the next three to six months at least. They are now craving some outdoor recreation.” Over the last two years, people have been frustrated sitting indoors. Between all these films that are coming up, the kind of response that we will see at the box office will be second to nothing that we have witnessed in many, many years. Read Also Why should Deepika Padukone 'seek permission' from Ranveer Singh for intimate scenes? Analysing rampant sexism - #BigStoryįilm exhibitor and distributor Akshaye Rathi says, “The line-up of films going ahead, including Bollywood and South films releasing with Hindi dubbed versions, is massive and I truly believe that the films that are having theatrical releases have immense potential to do phenomenal numbers at the box office. It became inevitable then for Shahid Kapoor-starrer ‘ Jersey’ to get postponed from its December release. Kabir Khan’s ‘83 too released in December, but failed to rake in the moolah despite rave reviews, partly owing to the surge in Omicron cases. ‘Pushpa: The Rise’ and ‘Spider-Man: No Way Home’ made record-breaking numbers worldwide. Around Diwali, theatres in most parts of the country were operational and when Rohit Shetty’s ‘Sooryavanshi’ released, the audience flocked to the cinemas in huge numbers. We’ve earlier witnessed this phenomenon in October 2021, when theatres in Maharashtra were allowed to operate at 50 percent capacity.
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And now as theatres reopen to full occupancy, it is only a matter of time before we see ‘house full’ boards outside single screens and multiplexes, that will send the cash registers ringing and collections soaring to unimaginable heights.
The cinegoers have been deprived of theatrical experience for about two years. Insiders believe this will bring about a wave of ‘revenge filmism’ just like the onset of ‘revenge tourism’ after the travel restrictions were lifted. The Maharashtra government’s decision to ease COVID-19 restrictions allowing movie theatres to operate at 100 percent capacity has come as a huge relief to the film industry.